Skills and abilities
Everything I use in production, grouped, with an honest level and a link to the case study or page that evidences it. Three levels only: Owns: I own this in production and am accountable for it. Directs: I specify, review and direct it; developers build it. Hands-on: I do this myself.
ERP and business systems
| Skill | Level | Evidence |
|---|---|---|
| Odoo implementation and ownership | Owns | One instance for six sites in five countries, covering production, sales, inventory, procurement, accounting, HR and maintenance. |
| Custom module specification and direction | Directs | Writes the specification, reviews the build, keeps extensions upgrade-safe. Developers build to the specification. |
| Manufacturing processes in the ERP | Owns | Machine scheduling, work orders, capacity planning, batch issue and validation, barcode generation and label printing. |
| Order-overlap prevention | Directs | A server-side block on booking two work orders onto the same machine at the same time, with a conflict count and drill-through. |
| Sales, CRM and lead capture | Owns | Quotation and pricing, Gmail-to-lead capture, sales-support order confirmation linking a sale to manufacturing and delivery orders. |
| Purchasing and approval workflows | Owns | Payment-term approval, vendor-bill rejection with a recorded reason, role-specific dashboards. |
| Custom ERP built from scratch | Hands-on | Two years building a custom ERP before moving the group to Odoo. |
AI and automation
| Skill | Level | Evidence |
|---|---|---|
| Document OCR pipelines | Owns | Supplier bills and expense claims read into the ERP with validation and a review queue, in daily production. |
| Automated document verification | Owns | Certificates and supporting documents checked automatically before a person has to look at them. |
| Conversational agents on WhatsApp and the web | Owns | A 24 hour sales agent that captures and qualifies enquiries into the ERP pipeline. |
| Voice agents on telephony | Owns | An AI agent answering and handling inbound calls on the corporate Grandstream platform. |
| Multi-channel chat platforms | Owns | Several WhatsApp numbers and the websites run from one place. |
| Guardrails, review queues and monitoring | Owns | Boundaries, human hand-off rules, logging and the decision to switch a system off. |
| Autonomous content and SEO agents | Hands-on | An agent on my own venture that ships search and content work hourly inside guardrails I set. |
| Teaching AI to beginners | Hands-on | What the tools can and cannot do, how to use them safely at work, a first automation. |
Databases and infrastructure
| Skill | Level | Evidence |
|---|---|---|
| PostgreSQL | Owns | 9.5 to 16 across eight major versions with no unplanned downtime at any site; backups, point in time recovery, replication, monitoring. |
| Linux and Nginx | Hands-on | Ubuntu servers on-premise and in the cloud, Nginx in front of the ERP and the websites. |
| Cloud: AWS, Google Cloud, DigitalOcean | Owns | Workloads placed across the three alongside on-premise servers. |
| Backup, recovery and replication | Owns | Automated backups, point in time recovery, off-site and NAS replication, monitoring and alerts. |
| Deployment pipelines | Hands-on | Built and run for my own venture; the lesson about pipelines that silently stop is in the notes. |
Security and identity
| Skill | Level | Evidence |
|---|---|---|
| Google Workspace SSO and OAuth | Owns | Local passwords replaced by single sign-on across the group. |
| Two factor authentication and role based access | Owns | Enforced by organisational unit; groups, record rules and per-model access lists in the ERP. |
| Login and activity monitoring | Owns | Who logged in, from where, and what changed. |
| Network security | Owns | Firewalls, site to site VPNs, endpoint protection. |
| Physical security systems | Owns | IP CCTV and access control integrated with the site setup. |
Devices, telephony and sites
| Skill | Level | Evidence |
|---|---|---|
| New factory IT from nothing | Owns | Connectivity, identity, ERP site record, devices, telephony and the day one checklist. |
| Device and systems integration | Owns | Biometric readers, IP CCTV, access control units, label printers, machine records in the ERP. |
| Telephony: Avaya and Grandstream | Owns | Corporate telephony, including the AI voice agent on Grandstream. |
| Multi-site biometric attendance | Owns | Attendance across sites feeding payroll and reporting without retyping. |
| Geo-verified security patrol | Owns | Guard patrols verified by location from a phone application, recorded in the ERP. |
Applications, mobile and web
| Skill | Level | Evidence |
|---|---|---|
| Android apps and PWAs | Directs | Attendance and patrol applications, verified by build artefacts. |
| Web applications and booking flows | Hands-on | Built end to end for my own venture, including a mobile app and Wear OS watch apps. |
| WordPress and corporate websites | Owns | The group websites, from build to search and marketing. |
| Graphic and web design | Hands-on | Where I started in 2008; a diploma in graphics design and early design roles in Lahore. |
Search, marketing and AI visibility
| Skill | Level | Evidence |
|---|---|---|
| SEO and structured data | Hands-on | Technical SEO, JSON-LD schema, sitemaps, canonicalisation, Search Console. |
| AI search visibility | Hands-on | Robots rules for AI crawlers, llms.txt, answer-first content. Author of ai-visibility-audit. |
| Google Ads and analytics | Hands-on | Paid search for my own venture: keyword structure, bidding controls, conversion tracking. GA4 and Search Console reporting. Google Fundamentals of Digital Marketing, 2023. |
| Content systems | Hands-on | Structured data and content generation pipelines for my own venture. |
Leadership and commercial
| Skill | Level | Evidence |
|---|---|---|
| Owning an IT function | Owns | Six sites, five countries, around 150 users, reporting directly to the owner since December 2015. |
| Team leadership | Owns | A team of six plus outsourced development teams; hiring in-house and outsourced developers. |
| Vendor selection, negotiation and IT purchasing | Owns | From requirement to contract to renewal. |
| Build versus buy judgement | Owns | Extending one platform rather than buying a second and maintaining an interface forever. |
| Standardising across sites | Owns | Persuading six sites that a group standard is worth what they give up. |
| Project management | Hands-on | Project Management Professional (PMP) course, Al Khawarizmi Institute, Abu Dhabi, 2010 (38 hours), applied since on every rollout. |
| Web project management | Owns | Web Projects Manager and Webmaster for a national school network, 2012 to 2015. |